by Brian Bittner, GPUS Office Manager
It’s time for spring cleaning and the Green Party is freshening up its look as we work to prepare for local races in 2015 and state and federal races in 2016. Maybe you’ve seen our new logo and great new graphics on social media—if you’re not following us on Facebook and Twitter, make sure to follow us at facebook.com/greenpartyus and twitter.com/greenpartyus.
Our new t-shirts are in stock in a green unisex style and black men’s and women’s style! Visit gp.org to check out our online store, and stock up for summer fairs and festivals!
When you’re on gp.org, visit our candidate’s page to see who is running for office in 2015. Some Green candidates have already won elections this year! If you know of any candidates running in 2015 or 2016, please let us know at firstname.lastname@example.org.
Here in the national office we’re also cleaning up our contact lists so we can be in quick communication when election news breaks. Contact email@example.com with updates on your state and local party activities, upcoming meetings or conventions, and new local campaigns.
As part of its ongoing strategic plan to reach out new voters and grow the party’s visibility through a positive brand identity, the Green Party of the United States has developed a new logo. A number of party leaders worked with graphic designers to create a custom logo intended to portray the party’s values professionally at a glance.
The new logo was introduced at last year’s Annual National Meeting and was quickly introduced on the party’s social media sites. Both the party’s Facebook and Twitter page now feature large, bright headers with the party’s new logo and the identify marker #WeAreGreen. The party has begun utilizing its new brand in its quarterly postal mailings to supporters, and has introduced t-shirts and tote bags featuring the new identity.
The party is working to roll out its new brand identity completely during 2015. The party is also taking the opportunity to do a complete overhaul of its website—gp.org— utilizing Nationbuilder, a cutting-edge organizing platform. Nationbuilder will allow the party to use new professional e-mail outreach tools and powerful new access to social media outreach.
Expect the new gp.org to be online in late spring or early summer of 2015.
Thank you for your support and Go Green!
The Green Party’s Ballot Access Committee and Coordinated Campaign Committee are helping Green candidates and state parties build throughout 2015 for the 2016 national election.
Coming out of the 2014 mid-term elections, the Green Party is in excellent position to build a strong ballot access base. The party has ballot access secured for the 2016 election in 21 states – compared to only 14 after the 2010 mid-term elections.
The Ballot Access Committee is helping state parties coordinate ballot drives in ten states in 2015—Arkansas, Alaska, Iowa, Kentucky, Missouri, Nebraska, Nevada, Utah, Vermont, and Wyoming. If you can help petition or coordinate activities in any of these states, please contact the Ballot Access Committee co-chairs at firstname.lastname@example.org or email@example.com.
The Coordinated Campaign Committee is working to train candidates to use best practices as they build campaigns for fall 2015 and 2016. The committee is holding monthly phone conferences to discuss issues such as volunteer deployment, media and messaging, fundraising and campaign finance, and special constituency outreach to labor, women’s, LGBT, minority, student and movement groups.
You can sign up for future training sessions or see archives of previous sessions at gp.org/coordinated-campaign-committee.